What are the waves startups go through?

I was asked : 

What are the waves startups go through, how to notice them, and what to do?

SELF KNOWLEDGE: 

A period where you are measuring your strengths against the markets weaknesses. Markets have waves, they always seem unpredictable. Your ability to stay connected to your market will allow you to feel them.

The questions your market is asking is a lead. What causes your market to ask those questions is your prospect. Always analyse questions not cries.

KEEPING AN OPEN MIND

Allowing yourself the space; not trying to capture a big market at once stops you from wasting too much money on unnecessary equipment, letting creativity kick in when money isn't available.

PROCRASTINATION

Doubting that you are heading in the right direction is always on the minds of startups.

There is a difference between an entrepreneur and a business person.

An entrepreneur is still searching, while a business person is building while growing. There is a difference between a sugarcane seller and a sugar producer; Trading isn't business.

What you should remember is the fact that there are no bad ideas only bad implementation.

CONVICTIONS AND VALUES

You don't have to look like everyone, your style is dictated by the market you are trying to attract, in time you can create a transition "brand management". The financial, legal, Medical types of organisations need to look like they are in a straight jacket they belong to the safety level type of business groups however maybe you wish to service the gypsies or the rouges; do you need to dress to their party?. Style is better than fashion.

Constant improvement of your skills, tactics "brand management"; you don't owe your market your recipe but you owe them the dish. Create a broad menu list that have similar components but different methods of consumption. Can your customers do takeaways, eat in, have home delivery?

Just a vantage point; did our creator make different planets before he made the earth? He also experimented and never discarded any even if we may think the other planets arnt useful to us. Is there life on Mars? Remember you are building a universe within a universe. Nothing is ever useless even if it isn't yet used.