How You enter the market.

There is never enough money for advertising but you will always find money to implement. Look at the example of BlackBerry or any other major product developers. They advertise 3years before they produce or lunch their product. This way they are advertising not just to consumers but also to collaborative partners and investors.

After advertising, during the process of development they have a focus group (clients) that sit and evaluate the initial design, the collaborative partners add their skills to the product, investors put money into the product, contracts and revenue share agreements are signed and collaboratives again advertise but now the finished product.

This is why the phrase THINK BIG come's in handy.

If you are in business for making money, you will hesitate to make a commitment but if you believe in the product you will tie the ends of the intellectual property after your  concept is designed. Advertising a product that is not yet completed is a sign of commitment and puts you in a position to further implement it so not to fall on your face.

When your  concept is big then it can embrace a variety of partnerships and investments as everyone thinks differently and investments are made for different reasons.

No one will ever give money for advertising, people will only invest in assets. When marketers tell you you need to make marketing research It means advertise to draw in interested parties. Banks will give loans to a potential structure.

So the process is: Design- promote - build - advertise - sell.

This way you are also giving the market the opportunity to prepare for your product as the main hurdle is the markets fear for buying what they think they don't need often because they need to budget for it as they have prior commitments. This also allows you to define the right price or command it not talking of removing your competitors out of the way for starts.