Look at a business as an Actor.

Standard Job description of an actor modified for understanding the role of a business and its needs.

An Actor "business" communicates a character and/or situations to an audience through speech "services/products/", body language "complex mix of events" and movement "projects". 

This usually involves interpreting the work of a writer "techniques" under the instruction and support of a director "Founder/board", although some work may require the actor "company" to devise a character "brand" or improvise "advertise, promote" the reactions of a character "product/services" to a situation.

Work varies enormously, from live stage performances "Presentations and PR, administration" of the classics "past glories" and community theatre “associations/competitors” to soap operas, radio work and film parts "media tools". An actor's "business" role may also involve education, training or therapy "advocacy", as well as entertainment "events".

An acting career inevitably incorporates periods of unemployment "Government projects", underemployment "client demand" and alternative employment "supply/freelance/employment".

Typical work activities

Work activities vary from actor to actor "business to business", depending on the contract ‘life circle”. However, activities include varying combinations of the following:

Job seeking "networking";

• Liaising or self maintaining in-house staff "with an agent" in "Advertising, Sales, Marketing Promotion";
• Preparing for and attending auditions "presentations";
• Learning lines and rehearsing "training and development";
• Researching or undertaking activities to help prepare for a part "Partner or Value chain management";
• Discussing interpretation and delivery with other members of the company and the director "staff meetings";
• Performing for a live audience "customer service & PR"; performing in a studio or 'on location' for film, television, Internet and radio broadcast; doing voice-overs for advertisements or recording guidebooks "online, voice, sms, videos";
• Managing the performance area, costumes and props "Administration"; undertaking activities associated with touring, other projects for, ‘get-ins’ and ‘get-outs’ at theatres (i.e. setting up and dismantling the performance area); liaising with venue managers and accommodation providers;
• keeping records for company managers; working as a walk-on or extra for television or film.

It is essential to realise that, on average, a start up business spends about 80% of their working life 'resting' (i.e. not employed in the area in which it wants to follow), so it is important to have other ways of being occupied and generating an income. Tell me what student comes out of university with this set of skills and knowledge of how to support an employer? Especially in an undeveloped industrial “infrastructural” climate?