To make your market choose you!

Permission to use this quote that is widely known, to define what many business people find difficult to make when it comes to pricing the value of their solutions.

“No one can serve two masters. Either you will hate the one and love the other, or you will be devoted to the one and despise the other. You cannot serve both God and Money." 

Its either you are for profit or nonprofit, either you give free or you charge but there is also what is called a profit-nonprofit "hybrid".

I prefer to give free than not charge for the value i give. It is a decision. I dont feel bad that i aint charging because the benefit i gain is good will. For me that is my quality however to make money i make a choice to deliver specific customised solutions, some free and some chargeable.

Giving free isnt really free there is a charge to someone ie usually a sponsor. The market likes quality and would pay for it. You may offer discounts or promos but your service should have a charge for its quality. Once you have achieved quality, you may now decide how wide spread to deliver it and then reduce your price according to your market share. If you are waiting for the market to set a price for you, then you aren't prepared for business.

There is a difference between Apple and Microsoft. For me they have their different use. Apple deals with my Sales and Marketing needs (Graphics and Media etc), while Microsoft for Administrative needs.

Apple is expensive but more and more people are warming up to what quality is. To some Apple may be useless but it still has respect. To some Windows is more useful, in comparison neither are cheep products although Windows has hassles such as viruses that has nothing to do with my line of needs, let the programmers distract themselves with the constant updates.

Most people are perks based, regardless of what salary one takes home at the end of the day those little unexpected gifts is what brightens ones day not what one knows one gets at the end of the month and same it is with products or solutions. Your product will win the market share if it has unexpected perks.

It is a bad name to have if someone says your product is cheep, it often has nothing to do with the price but quality. Is there a car in the market that is cheap or is it whats called affordable? A good bargain isn't cheep, you got it for a discount or promo.

On the Apple App Store they have categories of products for free"limited functionality solutions", low price and high end. Just because you dont know what you are buying and after purchase you eventually see that you didnt need it doesn't mean the product is cheep or bad, thats anger speaking because you wasted your energy "money".

To make your market choose you, you need to create 1, 2, 3 product lines. Best to make simple but functional products "specifically targeted problem solving products". Simple effective services are "specialty" based i.e in the medical world there is a difference between a GP and a surgeon. A third solution could be a packaged deal of both products and services a wholesome solution.