Status "Brand" is only achieved through purpose be it in any thing or with anyone.
Does it matter who, or is it about what do you want to do? Your interests, your values, your experiences, all binding to create YOU! You are a Brand, thats the face of purpose!
No one is higher than the purpose, it is your ego or pride zone. Through purpose you find the strengths and weaknesses and will be able to outline the threats and opportunities. SWOT to SWAT, which is why i often say there is nothing like a mistake, only unsolved circumstances, TWIK, not the bogus word CHANGE. Risk increases by doing nothing. Little issues grow into big problems. The only thing you have to do is work out the parameters; the scope of works that reveal the vision behind the collaboration.
RULES OF ENGAGEMENT called body language. PR is what helps you navigate the market and file out the initially made mistakes. PR is a method for collecting feedback "are you on the right path?". What is a path if not different roads leading to a "SOLUTION".
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