Let me use the concept of the archery and the story of Robbin Hood to explain the problems of StartUps not being able to lunch off and make the money that they want in a space of time that they need! The 3 things that are not usually defined at start are.
• The Target "Area!"
• The Bow! "Platform or Tools"
• And the Arrow! "Your Skills"
The Spectators either cheer you on or distract you from using everything that you have in the 3points mentioned above! You have to be Robin Hood, you must have a talent or a calling and a history of being called the crook :) because he takes from the Rich to give the needy!
In order to win the battle of growth and progress he needs to meet and often this happens by mistake usually a team of "outlaws (those who are considered law breakers in the eyes of those who want to keep their stand)"! Win their respect through doing something that no one can, be willing to teach them tricks and make them into a team. In business this represents the combination of all suppliers and partners and staff skill base or support products that achieves a particular aim! If you don't have people who see or wish to support the same goals even if they are achieving it from a particular Vantage point, then you will stumble on deception and wissle blowers!
You need to be strong enough to stand your ground even if everyone doubts your abilities! Leader! All together investigate the rout that the money holders take and set traps to get the funds! The target is the money needed as well as the market base who want what you are offering! Often you will have to spread money to buy loyalties ie "freebies" so you can hide in their houses when the tax taker is after your ass with a reward on your neck! In business your business structure helps you get there! If you give to charity you can claim back in taxes! That's where NGO's get funding from!
Everyone wants to hit the bulls eye "market leadership"! But the bulls eye is made of different areas, the Inner circle which should represent the coming together of all things, that produces the money, and the market leadership!
So what's the price of the inner circle is the investments you would need ie "How do you stretch your Bow and how steady you hold your arrow" not forgetting that you need to weigh the strength of the wind that may affect you reaching the target!
Of course everyone will try drawing a line for you "competitors" from where you should shoot from" but then you are also restrained by the market who dosnt want to give you their hard earned money for a service they don't understand!
What stops you from coming close to the target area and shoot at close range? Well other competitors are shooting at the same time you don't want to end up with arrows on your back! So to win you must aim from far and to do that your weapon must be the strongest ie "strategy & tactics"
How easy is it to hit the bulls eye when you are first blind, havnt developed a unique skill that no one can copy as well as are stubborn enough to stand the winds your competitors and spectators blow to distract you all in the quest to succeed at having a shot for what looks like the sound of opportunity!
Business isn't for small kids who run because they get a smack! You should be strong enough to move even if your legs are broken! The war can still be won even if you are the last man crawling!
Regards Alsu E. Odemwingie CEO StartUpSity PTY (LTD)
No comments:
Post a Comment